capline dental services

How Patient Feedback Can Grow Your Business

Dental Insurance Plans: What’s Covered, What’s not!
April 25, 2022
How to decorate your dental practice waiting room?  
May 2, 2022

Young woman with receptionist filling form at desk in dentist's office

Patient feedback can be a game-changer for any business including dentistry. It has the power to make or break your business. So, if you see your patients returning to you that means they are happy with your dental services and they probably have all the good things to say about it i.e., feedback!

Beyond that, it certainly proves that your marketing and patient retention strategy is on the right track. But if you see that your patients aren’t visiting you regularly the way they should or new patients aren’t coming back to you again, you should consider it as a red flag and start focusing on improving your services and patient communication right away!

Patient feedback is one of the most important aspects to consider if you wish to grow your dental business or say any business. Be it word of mouth publicity or sharing their testimonials, patient feedback matters. 

You can interact with your patients to ask them for their feedback so that all their requirements are catered to. Let’s explore why patient feedback is important and how it can help in growing your dental business.

People read online reviews before visiting a place

Yes, that’s true to a great extent in today’s digital era! As per the reports of BrightLocal, 87% of the people read online reviews before visiting a place. So, having good testimonials is something that can’t be ignored. And if you want positive reviews for your business, it is very important that your existing patients are satisfied with your services. 

To track if your patients are happy with your services, you can offer them a feedback form and implement their suggestions. You can ask your patients to provide their honest reviews either on your client testimonial page or app. 

If your patients are comfortable, you can ask them to share before and after pictures of their dental condition to post on your website. This will not only give a written statement but visual proof of your fantastic services and will help you attract more patients and eventually grow your business.

Patients are the best critique

Since it’s the patient who is undergoing the procedures, they are the best ones to judge how they liked the overall experience. Dentistry is not only about performing the procedure but making the patient feel comfortable and performing the procedure without scaring them about it. 

They should feel at ease and reassured that their problem is being dealt with care. In the dentistry business, it is very important to gain the trust of the new and existing patients to retain them. As long as your patients trust you, your dental business is likely to grow. 

To ensure positive feedback from your patients, you should also consider the general environment at your dental office. The visual environment should appeal to the patients. It’s your responsibility to ensure that your patients have a smooth experience right from entering your office until they leave after receiving treatment. 

When it comes to going for a dental checkup, people usually prefer to visit a fixed dentist every time as it’s hard for them to trust any random dentist with their teeth. So, as a part of dentistry marketing, you must take feedback from your patients from time to time. This will not only help in client retention but attract new patients as well.