Even if you are an excellent dentist, there is no assurance that your practice will thrive unless you apply smart dental marketing methods and local advertising to raise brand recognition.
With the popularity of the internet and smartphones at an all-time high, marketing methods have had to adapt and change. While billboards and direct mail still have their role in marketing, content-rich blog entries, data-driven research papers, and social media sites are now the mainstays of a comprehensive dental marketing approach. It’s no longer an option to go digital.
Here are some ways to create a marketing strategy for your dental practice in 2022.
1. Writing Down your Expected ROI
Setting goals is the first step in developing a marketing strategy for your dental business this year. How can you create a marketing strategy if you don’t know what your expectations are and what goals you want to achieve? When you start your goal-setting journey, there are a few things to keep in mind:
2. You’ll Need a Website for Your Modern Practice
The foundation of any digital marketing strategy will be your website. Because the majority of dental patients look for providers online, your brand is likely to be their initial point of contact. You should approach it as if it were a virtual waiting room since the initial image customers get when they come in is crucial.
Your practice page should not only be welcoming and contain your contact information, but it should also be simple to browse and give useful features for your patients. Because the majority of your practice efforts will send people to this place, it’s also critical to update your site and give it a more current feel.
3. Local SEO and Google My Business can help you establish a strong online presence
Increasing your online exposure requires optimizing your content for local SEO. Phrases like “dentists near me,” or “dental offices near me,” can help you stand out in location-specific searches.
Your dental office, its Google Maps location, and other key information about your services will appear in local search results if your Google My Business (GMB) listing is optimized. Patient reviews are shown on your GMB page, which boosts your social credibility while also allowing future patients to contact you directly through phone or email.
4. Begin a social media campaign
People are spending more time on social media now that almost everyone works from home. Take a bite out of the pie and share it on social media. However, be sure to provide interesting and useful material in your posts. Having an active social media presence gives your online presence vitality, converting followers into long-term patients.
5. Use video to keep your patients interested
Video is a fantastic tool to use in your digital marketing efforts. Videos may be shared on your website, shared on social media, and distributed through other digital channels.
Any old video will no longer suffice. Your videos, like your social media presence, should be personal and entertaining. Don’t just shoot a video that lists your services. That’s tedious. Create material that reflects the personality of your practice.<