Digital Marketing Strategies for Dental Offices

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Top 2 Digital Marketing Strategies to Generate Appointments for Your Dental Office

Marketing is important to the success of any business and dental practice is no exception. To make sure that your practice expands, the need to attract new patients and retain existing ones becomes crucial. According to a 2018 survey by Delta Dental Plans Association, 85% of Americans agree to the fact that maintaining oral health is extremely important but 42% do not visit the dentist quite often. This figure clearly depicts that there is no dearth of people looking for your services. It’s just that you need to get your practice in front of the right audience. We can make this possible for you by adopting the best marketing strategy which will help expand your patient base.

Advertising your dental practice requires a lot of effort. Having a functional website with few ads placed won’t serve the purpose. We recommend you to make a plan and stick to it if the ultimate aim is to pull in new patients every month.

At Capline, our digital marketing experts can help market your practice with two most appreciated forms of paid marketing channels, i.e. Facebook and Google Adwords/PPC.

Facebook Advertising Dental Offices

One of the major struggles every dentist goes through is getting consistent lead flow. To keep a steady volume of leads coming in we suggest promoting your Dental Office through Facebook Ads. They create a strategy that allows you to engage with prospects in your community and showcase your services.

Targeted advertising
Here the segment of your audience you decided to target comes into picture. Facebook allows you to target potential customers. Here, ads are targeted on the basis of demographics, age, interests, and gender. With targeted advertising, you can reach the people you want to reach. While creating an ad, you must make sure that you are not selling anything in your ad. The objective should be to get customers click your offer. Further, you can get them to sign up for your offer and be placed on your email list. You can also follow up with them to book appointments.

By reaching who you exactly want to reach, you can get higher engagement rates which ultimately leads to new patients for your practice. We offer Facebook advertising to increase potential patients, increase website visit and encourage people in the nearby areas to visit the practice.

Advantages of using Facebook Ads for promoting Dental Offices
1) Reach to potential customers within your targeted area.
2) Generate leads for your Dental Office. You can run a Lead Generation campaign where the customers can fill in their Name, Email, Phone number.
3) Economical: You can get started with a budget as low as $5 per day.
4) You can pause or resume the campaign any time you want.
5) Promote offers for your Dental Office.
6) Promote ads with Images and Videos.

Google Adwords for Dental Offices

Google ads allow you to assess every feature of a marketing campaign including number of clicks, click through rate (CTR), number of conversions and cost per click. These ads are targeted by location as well as keyword. There is a lot of competition in Google ads ranking. Our SEO experts have a deep understanding of how these ads are placed on the first page. PPC or Google ads put your dental office in front of new patients searching for services that you are providing in your area. Google Ads marketing is an intelligent move if you wish to expand your dental practice instantly.

Dentists with new practice
A new practice craves for visibility. It requires time before showing up in local searches. They do not have trust, history and other ranking factors that Google uses for targeted keywords. With Google Ads, you can get your practice to the top of searches so that it becomes visible to patients who are looking for targeted treatments.

Dentists with established practice
Acquiring new patients from local searches can be great for practices when using Google Adwords. Being listed in local searches help to drive targeted traffic directly to your website.

In order to target patient-specific needs, you can target for specific services like teeth whitening, dental implants, pediatric dentistry, oral cancer screening and so on.

Advantages of using Google Ads for promoting Dental Offices
1) Get your ad in front of customers who are looking for a Dental Office right at that moment.
2) High conversion rate as the customer is looking for services.
3) Generate calls for appointment through Google.
4) Get on the first page or top listing within minutes.
5) You get charged only when someone clicks on your ad.

You can decide both or any one of the marketing strategies for your practice. However, if you are still confused, please feel free to connect with a Digital Marketing Expert at Capline Dental Services and sign up for a Free Audit Report for your Dental Office.